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Evaluation of Behaviour Change of young people using TuneMe in Southern Africa

The need for young people to receive quality information on sexual and reproductive health and rights (SRHR), prevention of child marriage, gender-based violence (GBV), and early and unintended pregnancy drove the United Nations Population Fund (UNFPA), in collaboration with the Ford Foundation and Praekelt Foundation, to create a platform where youth can access age-appropriate and accurate SRHR information.

TuneMe.org, developed as a part of the Safeguard Young People Programme1 (SYP), is a web-based platform accessed through Java-enabled devices and simple mobile phones. It takes advantage of the high rate of access to mobile phones and increasing Internet penetration across East and Southern Africa.

The aim was to promote sexual and reproductive health outcomes for at least three million young people aged 10 to 24 years within the first four years and across seven of the SYP implementing countries (Botswana, Eswatini, Lesotho, Malawi, Namibia, Zambia and Zimbabwe).