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Summary - A Guide to Sustainable Condom Programming in an Evolving Social Marketing Landscape in East and Southern Africa

This is a summary of A Guide to Sustainable Condom Programming in an Evolving Social Marketing Landscape in East and Southern Africa, which is intended to assist UNFPA regional and country teams in mitigating the impact of international SMOs transitions. It seeks to assist governments and development partners to plan for seamless funding transitions and avoid reversals of gains in condom programming.

UNFPA commissioned the development of the guide aimed at mitigating the impact of transitioning of international SMOs on HIV prevention and family planning programmes in East and Southern Africa (ESA). The guide draws upon a literature review of condom social marketing in ESA as well as inputs from a regional consultative workshop held in Johannesburg in March 2019. The guide defines i) the state of social marketing in ESA; ii) the impact of transitioning of international SMOs; iii) alternative models to address the gaps left by transitioning of SMOs; and iv) proposed strategies to manage the transition.