Job Description
THIS POSITION IS BEING RE-ADVERTISED. CANDIDATES WHO PREVIOUSLY APPLIED WILL NOT BE CONSIDERED.
The Position:
The Social Media and Communications analyst will work to improve content, reach, design and coverage of Youth programme, in particular the Safeguard Young People Programme, strategies and activities through social media and other communications platforms. The Social Media and Communications Analyst is expected to be a highly motivated and creative individual with experience and a passion for working for and with youth and ensuring young people’s knowledge and skills towards adoption of healthier sexual behaviour in Eastern and Southern Africa is increased.
You will report directly to the SYP Regional Programme Coordinator and work closely with the UNFPA Regional Communication Advisor.
How you can make a difference:
UNFPA is the lead UN agency for delivering a world where every pregnancy is wanted, every childbirth is safe and every young person's potential is fulfilled. UNFPA’s new strategic plan (2018-2021), focuses on three transformative results: to end preventable maternal deaths; end unmet need for family planning; and end gender-based violence and harmful practices.
UNFPA is supporting the implementation of the Safeguard Young People (SYP) Programme as of November 2013. The programme aims to empower adolescents and young people aged 10-24 to protect themselves from STIs including HIV, unintended pregnancies, unsafe abortions, early marriages, gender-based violence and harmful cultural practices while promoting gender equitable norms and protective behaviours in twelve counties in East and Southern African Countries (Angola, Botswana, Eswatini, Lesotho, Malawi, Mozambique, Namibia, Rwanda, South Africa, Tanzania, Zambia and Zimbabwe).
UNFPA is seeking candidates that transform, inspire and deliver high-impact and sustained results; we need staff who are transparent, exceptional in how they manage the resources entrusted to them and who commit to deliver excellence in programme results.
Job Purpose:
The SYP programme has a strategic focus on social behavioral change communication and the use of social media strategies and other digital solutions to deliver SRHR information linked to service delivery to adolescents and young people.
UNFPA ESARO supported the development and launch of a youth engagement mobisite called “TuneMe” (TuneMe.org) as well as the TuneMe App. The platform supports young people in accessing relevant health related information including sexual and reproductive health and rights. It features a ‘youth friendly clinic finder’, with embedded GPS capabilities, as well as a feedback mechanism to report on the quality of services.
Under the overall guidance and supervision of SYP Regional Programme Coordinator and working closely with the UNFPA Regional Communication advisor, the SYP Social Media and Communication analyst, will ensure the further development and implementation of the SYP Programme communications strategy in the region and ensure that interventions are implemented in the context of the SYP Programme’s priorities.
You will be responsible for:
A. Social Media Strategies
Develop and support innovative and effective SYP Social media presence and campaigns to grow young people audience and community engagement
Manage day to day social media activities
Build, engage and manage an audience through various and relevant social media platforms and channels (i.e. Facebook, Twitter, Instagram, YouTube etc.)
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.)
Leverage social media for SYP outcomes
Promote SYP products such as the mobisite, the website and the music album through social media.
B. Content Management
Create, edit, produce and post relevant online and social media content at the right time, through the appropriate channels, related to the project activities and issues covered
Administrate the creation and publishing of relevant, original, high-quality content; and edit content received
Create a regular publishing schedule
Implement, manage, update and maintain a social media content calendar
While flexibility in the working hours is standard when working with social media, the candidate should be able to deliver an agreed amount of website and social media content each week
Support documentation of promising and/or best practices in collaboration with the Countries implementing the programme.
C. Support to Countries
Support HQ and countries in the roll out of TuneMe and its Marketing strategy: optimizing relationships with youth to consolidate TuneMe as the information source of choice to optimize engagement and drive registration on the site and other branded platforms such as Facebook.
D. SYP Graphic design, Brand development and Communication products
Provide input and support on the design and layout of SYP programme documentation and products
Implement the visual identify guidelines for SYP Programme in line with UNFPA guidelines
Development of consistent brand awareness, visual content and online reputation
Create designs and well as work with graphic designers
Organize visual assets such as photographs, illustrations, info-graphics
Produce SBCC materials with the inclusion of info-graphics
Contribute to the SYP annual Report as well as its design and inclusion of info-graphics.
Develop programme brief/evidence based material to be utilized for advocacy as well as strategic partnerships purposes.
E. Training
Provide training for youth network and UNFPA staff to use social media to advocate for increased investment in youth developments and programmes at national and regional levels
Train and/or conduct refresher training relevant colleagues on TuneMe and its content management system (CMS).
F. Identify new Opportunities and promote Innovation
Identify strategic Partnerships with Mobile network operators in the region
Promote partnering with popular and relevant pages and websites, and cross promoting
Monitor trends in social media tools, applications, channels, design and strategy
G. Monitoring and Reporting
Submitting regular monthly reports about the online and social media activity following a project reporting template
Measure results on a regular basis to establish return on investment
Conduct social media content audits to understand audience preference and the impact of different approaches
Identify and measure key performance indicators such as audience growth; audience profile; audience engagement; user acquisition; content reach; engagement by content type; response rate and quality etc
Prepare updates and reports for team and management meetings, for resource mobilization purposes
Any other duties as identified by the supervisor
Qualifications and Experience
Education/Professional:
Advanced university degree (Master degree) in relevant areas – communications, journalism, public relations or other related field from reputable institution.
Knowledge and Experience:
At least two (2) years of progressively professional experience and proven track record in developing and implementing social media strategies
Demonstrates creativity and documented immersion in social media;
Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
Good knowledge and experience in Graphic design and production of info-graphics;
Previous proven experience in documenting promising or best practices;
Expertise in programmes such as Adobe Creative Suite (especially InDesign, Illustrator, Photoshop) and Microsoft Office basics (Word, Excel PowerPoint). Photography experience and basic skills in video editing and production are a plus.
Ability to work independently and in teams, in an international and multicultural environment.
Excellent emotional management skills.
Languages:
Fluency in oral and written English. Knowledge of French or Portuguese is an asset.
Required Competencies
Values:
Exemplifying integrity,
Demonstrating commitment to UNFPA and the UN system,
Embracing cultural diversity,
Embracing change
Functional Competencies:
Conceptual innovation in the provision of technical expertise;
Leveraging the resources of national governments and partners;
Building strategic alliances and partnerships;
Adaptation/application of knowledge in different contexts;
Job knowledge/technical expertise; and
Integration in a multidisciplinary environment.
Core Competencies:
Achieving results,
Being accountable,
Developing and applying professional expertise/business acumen,
Thinking analytically and strategically,
Working in teams/managing ourselves and our relationships,
Communicating for impact
Compensation and Benefits:
This position offers an attractive remuneration package including a competitive net salary plus annual leave, health insurance and other benefits as applicable.
UNFPA Work Environment:
UNFPA provides a work environment that reflects the values of gender equality, diversity, integrity and healthy work-life balance. We are committed to ensuring gender parity in the organization and therefore encourage women to apply. Individuals from the LGBTQIA+ community, minority ethnic groups, indigenous populations, persons with disabilities, and other underrepresented groups are highly encouraged to apply. UNFPA promotes equal opportunities in terms of appointment, training, compensation and selection for all regardless of personal characteristics and dimensions of diversity. Diversity, Equity and Inclusion is at the heart of UNFPA's workforce - click here to learn more.
Disclaimer:
Selection and appointment may be subject to background and reference checks, medical clearance, and other administrative requirements.
UNFPA does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process. Fraudulent notices, letters or offers may be submitted to the UNFPA fraud hotline http://www.unfpa.org/help/hotline.cfm
*Subject to availability of funds and satisfactory performance.
Click here to apply.
